Choosing the right Amazon DSP ads software is essential for brands looking to optimize and scale their advertising efforts on Amazon. With competition on the platform growing, relying on manual adjustments or outdated tools no longer cuts it. The right software allows you to automate bidding, fine-tune audience targeting, and manage campaigns across multiple products and marketplaces efficiently.
In this article, we’ll take a closer look at six of the leading Amazon DSP ad platforms, highlighting their features, advantages, and ideal use cases. Whether you’re managing a single brand or multiple accounts, these platforms offer different solutions to match your specific needs and goals.
- Xnurta — Flexible DSP Management with Automation & Control
What makes Xnurta a strong choice:
- AI-Assisted Smart Campaign Creation: Xnurta leverages advanced AI to assist in campaign creation, ensuring your DSP campaigns are structured for optimal performance from the start.
- Line Item Optimization with AI: Automates the optimization of individual line items using AI, delivering more precise adjustments that maximize campaign efficiency and drive better results.
- Bulk Adjustments for Greater Efficiency: Xnurta allows you to extend flights, edit logos and creatives, and adjust audiences and inventory in bulk, streamlining campaign management and saving you time.
- Comprehensive AI Optimization: Both line items and overall orders are continuously optimized by AI, ensuring that your entire campaign is running at peak efficiency and performance.
- Unified Reporting Across All Ad Formats: Provides streamlined reporting and analytics that consolidate DSP performance alongside other Amazon ad formats, giving teams a complete view of their ad strategies.
- Seamless Scalability: As ad spend grows or the number of DSP audiences and creatives expands, Xnurta’s flexible structure allows teams to scale without sacrificing transparency or oversight.
Best use cases:
- Brands running multiple DSP ad sets and needing automated workflows.
- Agencies or teams managing different Amazon ad types (DSP + Sponsored Ads + Display) from one platform — minimizing switching costs.
- Businesses looking for a mix of automation and manual control, with clear data visibility.
- Intentwise — Data‑Focused Optimization & Profit-First DSP
Intentwise combines deep analytics with automation to deliver DSP optimizations that focus not just on impressions, but on profitability and audience efficiency.
Strengths:
- Advanced analytics: Intentwise helps advertisers track performance across ASINs, audiences, and spend — letting you gauge ROAS, lifetime value, and audience-level profitability.
- Hybrid automation: You can automate bid adjustments and audience targeting, while still keeping manual control when needed.
- Flexibility for complex catalogs: Great for sellers with many SKUs or broad product ranges, where segmenting by audience or product type yields better targeting efficiency.
Best use cases:
- Brands focused on margin control and long-term profitability rather than just reach.
- Advertisers who want to combine data-driven insights with selective manual optimizations.
- Sellers managing large catalogs or multiple product lines requiring audience segmentation.
- Adbrew — Agile DSP Automation for Incremental Reach & Retargeting
Adbrew is designed for marketers who want a straightforward, efficient DSP tool to scale reach, retarget past visitors, and drive conversions without manual overhead.
Advantages:
- Automated audience targeting & bid adjustments — ideal for retargeting or lookalike audiences based on shopper behavior data.
- Lightweight setup and straightforward interface — good for teams new to DSP or without extensive internal resources.
- Cost‑efficient solution: Offers enough automation and targeting sophistication without over‑engineering complexity.
Best use cases:
- Small to mid‑sized brands dipping their toes into DSP.
- Sellers or brands looking to test retargeting or audience-based DSP campaigns without heavy investment.
- Teams needing quick setup and easy campaign management.
- Pacvue — Enterprise‑Grade Platform for DSP + Full-Market Reach
Pacvue has grown beyond basic PPC management and now supports DSP, making it a solid choice for advertisers needing enterprise‑grade automation, cross‑marketplace integration, and multi‑channel strategy.
Key benefits:
- Advanced rule-based automation: Pacvue can automate bidding, budgets, keyword/ASIN targeting, and segmentation policies across DSP campaigns.
- Cross‑marketplace and cross‑channel support: Useful for brands that run ads on different Amazon marketplaces (or retail media networks) and want unified management.
- Competitive and market insights: Helps brands adapt to shifting audience behavior or competition, ensuring DSP campaigns stay efficient and responsive.
Best use cases:
- Large brands or agencies managing DSP + Sponsored Ads + retail media across marketplaces.
- Businesses that require powerful automation at scale with full campaign control.
- Advertisers looking for a unified platform to run comprehensive, multi‑channel ad strategies.
- BidX — Lightweight & Budget‑Friendly DSP Optimization
BidX offers a leaner, more affordable option for brands and advertisers who want basic AI‑powered DSP optimizations without heavy feature overhead.
What makes BidX compelling:
- Automatic bid optimization and budget pacing — a solid base for brands running lighter DSP campaigns.
- Easy onboarding, straightforward interface — good for smaller teams or businesses new to DSP.
- Balanced feature set: Enough automation to improve performance, but without the complexity and price of enterprise platforms.
Best use cases:
- Small to medium sellers experimenting with DSP or with limited budgets.
- Brands wanting DSP support without high setup costs or long-term commitments.
- Marketing teams that need core DSP automation without unnecessary complexity.
- Jungle Scout — DSP + Inventory & Product Insights in One Ecosystem
Jungle Scout offers tools beyond product research and listing optimization — its DSP‑ready features make it useful for sellers who want ad management and product data under one roof.
Top benefits:
- Integration between product catalog data and DSP campaigns — helpful when aligning ad targeting with inventory, pricing, and product performance insights.
- Built-in automation for bid adjustments and targeting, combined with data-driven insights about product demand and trends.
- Lower learning curve: Particularly effective for brands already using Jungle Scout for sourcing, research, or listing management.
Best use cases:
- Sellers balancing inventory, ads, and launch cycles — especially useful for seasonal or fast‑moving product lines.
- Brands seeking a unified platform for product insights and DSP campaign management.
- Teams preferring integrated workflows over juggling multiple tools.
Key Considerations Before Choosing a DSP Tool
Before committing to any DSP software, keep these five factors in mind:
- Ad spend and scale: High spend or many SKUs may require enterprise-grade tools; smaller budgets may be better served by leaner platforms.
- Team resources and expertise: If your team lacks deep DSP experience, prioritize ease-of-use and automation; if you have in-house experts, look for customisation and manual control.
- Targeting vs performance goals: Are you focusing on brand awareness and reach, or conversion and profitability? Your goal should guide your software choice.
- Cross‑channel needs: If your ads span DSP, Sponsored Ads, Display, or other platforms, unified tools help reduce complexity.
- Transparency and control: Make sure the platform logs all changes, so you can audit automated decisions, especially when budgets are large.
Final Thoughts
For advertisers using Amazon DSP ads and looking to optimize reach, conversions, or brand growth, AI‑powered software can significantly increase efficiency, targeting precision, and scalability. Whether you’re managing a few ad sets or dozens of campaigns, the tools above offer different balances of automation, control, cost, and complexity — making it possible to find a solution that matches your business needs.
